​NAIFA undertook a study in early 2019 that shows that NAIFA members serve families and businesses of Main Street USA. While we might have some ultra-rich clients, the majority of our members advise consumers that make $100K or less. Being able to prove that we are Main Street allows for greater credibility in our advocacy efforts as our advisors are closest to the consumer/constituent. We will run campaigns including #MainStreetUSA and exploring different aspects of the Main Street idea and the power of the advisor within the community.